Acquire New Customers and Retain Old Ones with Excellent Usability
2 min read
Written By
Bailey Lewis
Summary: This will be a short one. Your secret online weapon for keeping existing bank customers happy and attracting new ones? Usability.
Not all banks have equal resources or reach, but the best bet in the competition for customers is to focus on their needs. Relentlessly, tirelessly, continuously advocate for your users and their tasks.
A simple, expected, easy-to-use site that delivers what users want will be a winning site for you. Young people want this. Old people want this. Small businesses want this. Large businesses want this. Give the people what they want and they’ll give you their business.
Part of the 10 Big Issues Banks Face Online and How to Deal With Them Whitepaper
All Posts in This Series
- Keep Compliance and Regulations Out of Users' Way
- Prioritize Digital Accessibility for Good Business and Happy Users
- Cover the Basics Before Worrying About the Competition
- Users Before SEO (Always)
- For Easier Maintenance, Focus on Consistency & Efficiency
- Make Third-Party Tools Work for Your Unique Needs
- Keep Your IT and Marketing Teams Talking and Collaborating
- Don't Let Internal Content Compete with External User Needs
- Choose the Right Content Management System with Research
- Acquire New Customers and Retain Old Ones with Excellent Usability
Written By Bailey Lewis
Bailey is an award-winning writer and international speaker, known for her perspectives on creating more thoughtful digital products and processes through the lens of content strategy.
About truematter
Our team has been doing the real work of user experience since the earliest days of the commercial web. We're out to make your digital products a whole lot better.
