The world is full of infuriating, difficult-to-use apps and sites that ignore the needs of real people. We exist to change this.

Author: Bailey

When used correctly, user personas, which visually communicate data about a group of users through single representative person, can be a powerful tool in the creation of digital products. They can light the correct path forward for your website, application,…

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Most user research guides will tell you to create user personas, brief descriptions of user groups personified by one representing person. Great idea! Personas can be a strong piece of foundational user research. But we’ve read the advice readily and…

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Done correctly, FAQs can help your users wade through important but varied or somewhat secondary content. Done incorrectly, however, they can frustrate users and start to look and function like your kitchen junk drawer. Unless you’re an extreme organizer or…

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