The world is full of infuriating, difficult-to-use apps and sites that ignore the needs of real people. We exist to change this.

Author: Bailey

Done correctly, FAQs can help your users wade through important but varied or somewhat secondary content. Done incorrectly, however, they can frustrate users and start to look and function like your kitchen junk drawer. Unless you’re an extreme organizer or…

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It may seem counterintuitive but, at its core, your website or app should have very little to do with your company. At least as far as your mission, values, culture, and other internal concerns go. And there’s one very simple…

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It’s hard being a superhero. Take The Hulk. The Hulk can lift 150 billion tons.* The Hulk can use his thunderclap to blast away enemies. The Hulk can heal himself in seconds. But! There are things the Hulk can’t do….

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