The world is full of infuriating, difficult-to-use apps and sites that ignore the needs of real people. We exist to change this.

Author: Dean

User experience strategist, founder and partner at truematter.

@ExperienceDean

Thank you for sending us your RFP. We received it with the same delight as when we receive limited-time offers for new credit cards. While it’s always nice to be wanted, wisdom compels us to pass. It’s not that we…

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If I had a dollar for every client that has asked to expressly copy or at least imitate the digital products made by Amazon, Apple, Google, and other online giants, I’d have a lot of dollars. That life-size, fully functional…

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User experience talk has surged recently, even in development circles. Yet despite this trend, most apps, websites, and software remain monstrously annoying, frustrating, and hard to use. I just returned from a swank development conference, chock-full of people who’ve forgotten…

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When software, apps, or sites confuse or frustrate us, fight or flight responses kick in. That’s bad news for the makers of digital products and services, most of which are downright infuriating. There is hope. Understanding human behavior is a…

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