Author: Dean Schuster
Founder and Owner of truematter
Dean Schuster has been creating human-centered digital products since the beginning of the commercial web. He speaks and teaches user experience all over the world.
Speaking Engagements-
![A giant lock on top of a snowcapped mountain. The lock is open and in the keyhole is a man sitting in a brick room. The sky has hues of blue, orange, and purple.]()
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![A giant lock on top of a snowcapped mountain. In the keyhole is a man holding a torch in a dark, brick room.]()
Digital Product Access: The User Experience Problem of Our Time
Dean Schuster -
![A silver, circular badge on a dark blue jean background, with a tm20 logo and text wrapped around it reading True Matter LLC, Est. 2002, embellished with a U connected to an X with an arrow.]()
20 Things I've Learned in 20 Years of Making Digital Products
Dean Schuster -
![The letters U and X in gold, stacked to imply the shape of a Holy Grail, with a blue abstract background.]()
What Is a User?
Dean Schuster -
![A kaleidoscope of colors with a smiley face to represent unity.]()
Organizations Doing UX Right Have These Things in Common
Dean Schuster -
![An 18th century engraving of an angry man looking at an error code. The code says, "Error 117. Alas! A predicament has occurred."]()
How Does Your Digital Product Perform When Users Get Angry?
Dean Schuster -
![A picture of the cosmos with an outline of elements from the periodic table. One says "Ux" and the other says "Dv."]()
Don't Sell User Experience. Really. Don't.
Dean Schuster -
![A white, empty plate with a waiting hand holding chopsticks.]()
Your Agile Process Is Missing a Crucial Ingredient
Dean Schuster -
![Eight solid-color cylinders extending toward a white plane with a hole in the middle. The plane blocks all the cylinders except the three with primary colors: blue, red, and yellow, which each extend slightly through the hole.]()
The Undeniable Virtue of Doing Less
Dean Schuster -
![A user extending his arms towards a large, dark digital display. It shows a variety of online content interactions, including: "From $799 with a buy button, an add to cart and buy now button, and an are you still watching screen."]()
One Question Will Change How You Approach Your Digital Product: How Often Is It Used?
Dean Schuster -
![Graphic of a yellow cylinder sitting on the edge of a square hole cut out from a flat, teal surface.]()
Sometimes More is Actually More: Creating Interfaces for Expert Users
Dean Schuster -
![A graphic of a big, blue mountain. Its giant mouth is open, revealing pointy teeth and closed, happy eyes.]()
You Need More Than a Better User Interface
Dean Schuster -
![A view looking up at a tall, ivory tower, with a blue and cloudy sky. The word, "hello?" points outside of a window in red writing.]()
Against the UX Ivory Tower
Dean Schuster -
![A statue of Socrates deep in thought on top of one side of a large green triangle, surrounded by smaller green triangles on a blue background. The statue is bracketed by the black line of an obtuse angle, forming an incomplete outline of the triangle.]()
In Praise of Ignorance
Dean Schuster -
![Two simply drawn mansions, one the Biltmore Estate, another, a common McMansion. A set of eyes look toward the Biltmore.]()
Drive Your Digital Product with a Single Compelling Statement
Dean Schuster -
![An orange box with a graphic of an arm next to a red box with other body parts.]()
The Fundamental Anatomy of Digital Product Goals
Dean Schuster -
![A golden man flies through space with three computer mouse icons, all soaring past the word MVP, written in red.]()
What the Soviet Space Program Taught Me about Digital Product Development
Dean Schuster -
![An inverted pyramid with staggered yellow bars and a red circle at the bottom, representing an abstract ladder and rungs.]()
Climbing the User Experience Ladder
Dean Schuster -
![The word "Dev" with a yellow plus sign next to it in front of a purple background made up of different UX professional titles.]()
A Developer’s Guide to Working with UX Pros
Dean Schuster -
![The galaxy and waves of a dark ocean in the form of a cube.]()
The Mysterious UX Black Box: Convincing Your Org to Embrace User Experience
Dean Schuster
