The world is full of infuriating, difficult-to-use apps and sites that ignore the needs of real people. We exist to change this.

Author: Isabelle

The other day, I was listening to NPR’s How I Built This podcast episode on the creation and success of Airbnb. It’s an outstanding podcast and if you’ve never listened, you should. But that particular episode struck a chord with…

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Let’s face it: We don’t work out at the gym just because we like doing it. We work out, in large part, because we want to see results. Most people feel much the same way about using digital products. We…

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Hello and welcome to our replay of the greatest web match-up of all time, business analysts vs. UX professionals. In the left corner we have our BA, focused on the bottom line, keeper of business requirements, and ally of stakeholders….

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How does the busy executive begin learning about user experience and how to practice it? How does anyone do it? Most UX reading lists are ridiculously long and esoteric. Trying to use them is like diving into the deep end…

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