The world is full of infuriating, difficult-to-use apps and sites that ignore the needs of real people. We exist to change this.

Author: Isabelle

Hello and welcome to our replay of the greatest web match-up of all time, business analysts vs. UX professionals. In the left corner we have our BA, focused on the bottom line, keeper of business requirements, and ally of stakeholders….

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How does the busy executive begin learning about user experience and how to practice it? How does anyone do it? Most UX reading lists are ridiculously long and esoteric. Trying to use them is like diving into the deep end…

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