The world is full of infuriating, difficult-to-use apps and sites that ignore the needs of real people. We exist to change this.

When software, apps, or sites confuse or frustrate us, fight or flight responses kick in. That’s bad news for the makers of digital products and services, most of which are downright infuriating. There is hope. Understanding human behavior is a…

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When you’re getting ready to build a new website, app, or software suite, there is no substitute for observing the real people who will use it. These people already do the things your digital product will help them with –…

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