The world is full of infuriating, difficult-to-use apps and sites that ignore the needs of real people. We exist to change this.

How does the busy executive begin learning about user experience and how to practice it? How does anyone do it? Most UX reading lists are ridiculously long and esoteric. Trying to use them is like diving into the deep end…

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Iā€™m an interactive designer. I work with a team of user experience (UX) professionals to define, design, and build digital products. Every design choice I make affects the way people interact with a website, app, or software suite. I may…

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When used correctly, user personas, which visually communicate data about a group of users through single representative person, can be a powerful tool in the creation of digital products. They can light the correct path forward for your website, application,…

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Most websites, apps, and software are hard to use. They’re totally maddening. Why is that? A Valentine’s Day lesson I once learned sheds remarkable light on this. Really. When I was a young man, intensely focused on courting the beautiful…

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