The world is full of infuriating, difficult-to-use apps and sites that ignore the needs of real people. We exist to change this.

It may seem counterintuitive but, at its core, your website or app should have very little to do with your company. At least as far as your mission, values, culture, and other internal concerns go. And there’s one very simple…

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You hired a web design firm to create a new site or app for your company. Everything is ready – site structure, design, layout, functionality. The firm just needs one thing from you before the site can launch… They need…

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Sticky

Developers often fail to make first rate user interfaces. Creating exceptional digital products is not easy. Most development-centered firms focus on technical concerns to the exclusion of usability. As a result, their sites, apps, and software are confusing and difficult…

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It’s hard being a superhero. Take The Hulk. The Hulk can lift 150 billion tons.* The Hulk can use his thunderclap to blast away enemies. The Hulk can heal himself in seconds. But! There are things the Hulk can’t do….

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