The screwdriver is a really great tool. Sure, it works for the thing it needs to do (drive screws), but more to the point, the UX design thinking behind this thing is fantastic.Read More
The world is full of infuriating, difficult-to-use apps and sites that ignore the needs of real people. We exist to change this.
Tag: user experience
These days, just about everyone says they do user experience (UX). Of course, there’s a problem with these abundant claims of UX expertise: Very few firms actually practice what they preach.Read More
Part 2 Executed with some strategy, a blog is an asset for expanding your company’s thought leadership. The hardest part is the commitment, not the actual act of blogging. They can be short in length; in fact, some are better…Read More