Issue 10 of 10
10 Big Issues Banks Face Online and How to Deal With Them


This will be a short one. Your secret online weapon for keeping existing customers happy and attracting new ones is usability.

Not all banks have equal resources or reach, but the best bet in the competition for customers is to focus on their needs. Relentlessly, tirelessly, continuously advocate for your users and their tasks.

A simple, expected, easy-to-use site that delivers what users want will be a winning site for you. Young people want this. Old people want this. Small businesses want this. Large businesses want this. Give the people what they want and they’ll give you their business.


10 Big Issues Banks Face Online and How to Deal With Them

Issue 1: Handling Compliance and Regulations
Issue 2: Solving the Accessibility Puzzle
Issue 3: Keeping Up With Competitors
Issue 4: Winning the SEO Battle
Issue 5: Processing Crazy Maintenance Demands
Issue 6: Wrangling Third-Party Functionality
Issue 7: Managing Co-Ownership Between IT and Marketing
Issue 8: Facing Internal Pressure
Issue 9: Choosing a Content Management System
Issue 10: Acquiring New Customers and Retaining Old Ones

About truematter

Our team has been doing the real work of user experience since the earliest days of the commercial web. We’re out to make your digital products a whole lot better.

We help our financial services clients through digital challenges on a regular basis. Although the specifics change, the first question we always ask is: How will it affect your users?


Author: @baileysendsword
Graphic: @djosephmachado
Editor: @ExperienceDean