The world is full of infuriating, difficult-to-use apps and sites that ignore the needs of real people. We exist to change this.

Author: Bailey

Director of Content Strategy, UX strategy lead, and usability expert at truematter.


If your software products are like most others, they are complex, data intensive, and functionality dense. At the same time, real people use those software products for critical day-to-day work. Creating complex software is difficult. Balancing that kind of complexity…

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