When we call someone ignorant, we’re putting them down. When we go further and call someone willfully ignorant, we mean they have gone beyond garden-variety denseness into the uncommon class of the deliberately dumb. We don’t think much of folks…

Years ago, I attended a lecture from graphic design luminary Bob Gill. Even though Gill, now 89, is a traditional designer and illustrator, his ideas on design problem statements forever changed my approach to digital product strategy and design. His…

If you want to make outstanding digital products, you must understand your users deeply. Their needs, tasks, and behavior drive interactive experiences, from features and functionality to design and content. But of course, every product starts with an idea. And…

This year the United States celebrated the 50th anniversary of the Apollo 11 moon landing, an achievement of Herculean proportions. The US won the space race by reaching the lunar surface before the Soviet Union. But this victory was not…

Every time you make a digital product (sites, apps, software, wearables, etc), you are creating a user experience (UX). And that user experience – good, bad, or ugly – directly affects the success and profitability of your firm. Your ability…