The world is full of infuriating, difficult-to-use apps and sites that ignore the needs of real people. We exist to change this.

Author: Dean

User experience strategist, founder and partner at truematter.


When people get frustrated by digital products, they become angry which impedes task completion. Understanding this common exasperation will help you make better sites, apps, and software. Poorly designed, frustrating digital experiences make otherwise harmoniously calm people angry—really, really angry….

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Most sites, apps, and software do too much, achieving nothing more than full-featured mediocrity. Want to make your digital product better from the start? Limit scope. Limit it considerably. Most digital products do too much. In the early stages of…

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