The world is full of infuriating, difficult-to-use apps and sites that ignore the needs of real people. We exist to change this.

Author: Dean

User experience strategist, founder and partner at truematter.

@ExperienceDean

When we call someone ignorant, we’re putting them down. When we go further and call someone willfully ignorant, we mean they have gone beyond garden-variety denseness into the uncommon class of the deliberately dumb. We don’t think much of folks…

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If you want to make outstanding digital products, you must understand your users deeply. Their needs, tasks, and behavior drive interactive experiences, from features and functionality to design and content. But of course, every product starts with an idea. And…

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Every time you make a digital product (sites, apps, software, wearables, etc), you are creating a user experience (UX). And that user experience – good, bad, or ugly – directly affects the success and profitability of your firm. Your ability…

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