The world is full of infuriating, difficult-to-use apps and sites that ignore the needs of real people. We exist to change this.
User experience strategist, founder and partner at truematter.
Some organizations have UX figured out, routinely making exceptional, easy-to-use digital products. What exactly are they doing right? What key decisions are they making? The world is full of digital products. Some are wonderful. Most, however, frustrate us. The avalanche…
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When people get frustrated by digital products, they become angry which impedes task completion. Understanding this common exasperation will help you make better sites, apps, and software. Poorly designed, frustrating digital experiences make otherwise harmoniously calm people angry—really, really angry….
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User experience, for all its trendy power, is still something of a mystery for development-centered organizations, which don’t know quite how to sell the concept to decision makers. The answer is simple and only one word: Don’t. How do you…
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Deep into the Agile revolution, we’ve still got a rather big problem. Products continue to routinely ship with significant user experience flaws. Why? Most of us employ Agile processes to define and validate products in digestible chunks. This should help…
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Most sites, apps, and software do too much, achieving nothing more than full-featured mediocrity. Want to make your digital product better from the start? Limit scope. Limit it considerably. Most digital products do too much. In the early stages of…
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