The world is full of infuriating, difficult-to-use apps and sites that ignore the needs of real people. We exist to change this.
User experience strategist, founder and partner at truematter.
This year the United States celebrated the 50th anniversary of the Apollo 11 moon landing, an achievement of Herculean proportions. The US won the space race by reaching the lunar surface before the Soviet Union. But this victory was not…
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Every time you make a digital product (sites, apps, software, wearables, etc), you are creating a user experience (UX). And that user experience – good, bad, or ugly – directly affects the success and profitability of your firm. Your ability…
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When I talk with development organizations about user experience, we usually talk about fitting user experience into the dev process or integrating UX professionals onto dev teams. Because this is a common theme, it deserves careful unpacking. We’ll begin with…
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These days, digital products are getting significantly better and easier to use. But this is not true for everyone. Development-centric firms still tend to make sites, apps, and software that are difficult to use and frustrate modern users. To these…
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Over the last decade, user experience (UX) has finally taken hold. Digital products are getting better. Well, mostly. While amazing online services like Airbnb, Cash, Waze, and Slack are becoming more the norm, the world is still awash with hard…
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