User experience, for all its trendy power, is still something of a mystery for development-centered organizations, which don’t know quite how to sell the concept to decision makers. The answer is simple and only one word: Don’t. How do you…

Deep into the Agile revolution, we’ve still got a rather big problem. Products continue to routinely ship with significant user experience flaws. Why? Most of us employ Agile processes to define and validate products in digestible chunks. This should help…

Most sites, apps, and software do too much, achieving nothing more than full-featured mediocrity. Want to make your digital product better from the start? Limit scope. Limit it considerably. Most digital products do too much. In the early stages of…

Chances are, your site, app, or software product is not something people use constantly, all day every day. And that means everything for your approach to UX. Considering Frequency of Use Some digital products are used more frequently than others….

Successful digital products hinge on understanding how users differ from one another. These differences are not well understood, creating usability problems for expert users of complex systems. Not all users are the same. Users are different from one another. I…