The world is full of infuriating, difficult-to-use apps and sites that ignore the needs of real people. We exist to change this.

Author: Dean

User experience strategist, founder and partner at truematter.


I enjoy talking shop with fellow UX professionals. There’s always an interesting problem to solve and new ideas to be explored. User experience work is dang interesting. Plus, UX folks are smart. I nearly always learn something new from them….

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When we call someone ignorant, we’re putting them down. When we go further and call someone willfully ignorant, we mean they have gone beyond garden-variety denseness into the uncommon class of the deliberately dumb. We don’t think much of folks…

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If you want to make outstanding digital products, you must understand your users deeply. Their needs, tasks, and behavior drive interactive experiences, from features and functionality to design and content. But of course, every product starts with an idea. And…

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