The world is full of infuriating, difficult-to-use apps and sites that ignore the needs of real people. We exist to change this.

Author: Dean

User experience strategist, founder and partner at truematter.


The world is swimming in bad user interfaces. Difficult-to-use software and app design is the rule, not the exception. Most organizations, especially development-centric ones, recognize this. And, when it comes time for them to modernize, they usually make a common…

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I enjoy talking shop with fellow UX professionals. There’s always an interesting problem to solve and new ideas to be explored. User experience work is dang interesting. Plus, UX folks are smart. I nearly always learn something new from them….

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When we call someone ignorant, we’re putting them down. When we go further and call someone willfully ignorant, we mean they have gone beyond garden-variety denseness into the uncommon class of the deliberately dumb. We don’t think much of folks…

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