The world is full of infuriating, difficult-to-use apps and sites that ignore the needs of real people. We exist to change this.
User experience strategist, founder and partner at truematter.
When you set out to make something, you don’t just throw a bunch of pieces together and hope for the best — you plan, choose parts carefully, and assemble based on your vision. If you do all of this right,…
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The Modern Digital Tragedy / Part 6 of 6 ‹ Part 5: Upgrading Visuals in a Vacuum As development-centered firms pour their energy into functionality at the expense of usability, their digital products grow more complicated and confusing. Their efforts…
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The Modern Digital Tragedy / Part 3 of 6 ‹ Part 2: Relying on Process Change In an effort to improve adoption and usability of digital products, development organizations engage customers or users for guidance. They rely on this feedback…
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The Modern Digital Tragedy / Part 1 of 6 We want to make software that is more useful, usable, and wildly accepted. Development teams have worked toward this ideal for decades. Noteworthy digital products are rare because they are so…
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The Modern Digital Tragedy / Part 2 of 6 ‹ Part 1: The Eternal Quest for Exceptional Digital Products Development teams, unsure how to make their digital products more user-friendly and competitive (beyond adding or refining functionality), shake up their…
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