I’m an ordinary man. Most people call me mild. I take things in stride, enjoy life immensely, and am generally quite nice. I still listen to Hall & Oats for Pete’s sake. But when the simplest online interaction goes awry,…

Your customers share a common experience. They are constantly vexed by confusing, unclear, oddball digital interfaces. Most of the time, this amounts to frustration for customers and loss of business for you). But sometimes, poorly designed systems pose a legitimate…

When making a digital product or service, you can probably sense if things are going well. But what if you’re unsure? What if you can’t shake the notion that something is wrong and can’t quite put your finger on it?…

Before you start on that next digital product, do something few people do: Pause and consider human capabilities and behavior. I’ve gathered ten ways humans think and act that are monumentally, unequivocally (sometimes sadly) true. These go double for people…

Thank you for sending us your RFP. We received it with the same delight as when we receive limited-time offers for new credit cards. While it’s always nice to be wanted, wisdom compels us to pass. It’s not that we…