The world is full of infuriating, difficult-to-use apps and sites that ignore the needs of real people. We exist to change this.
User experience strategist, founder and partner at truematter.
If you are like most CEOs or leaders responsible for web apps, mobile apps, or software, you probably sense your digital products are not as good as they should be. Customers likely find your apps confusing, cluttered, and difficult to…
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Most websites, apps, and software are hard to use. They’re totally maddening. Why is that? A Valentine’s Day lesson I once learned sheds remarkable light on this. Really. When I was a young man, intensely focused on courting the beautiful…
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When you set out to make something, you don’t just throw a bunch of pieces together and hope for the best — you plan, choose parts carefully, and assemble based on your vision. If you do all of this right,…
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The Modern Digital Tragedy / Part 6 of 6 ‹ Part 5: Upgrading Visuals in a Vacuum As development-centered firms pour their energy into functionality at the expense of usability, their digital products grow more complicated and confusing. Their efforts…
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The Modern Digital Tragedy / Part 3 of 6 ‹ Part 2: Relying on Process Change In an effort to improve adoption and usability of digital products, development organizations engage customers or users for guidance. They rely on this feedback…
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