The world is full of infuriating, difficult-to-use apps and sites that ignore the needs of real people. We exist to change this.
User experience strategist, founder and partner at truematter.
The Modern Digital Tragedy / Part 1 of 6 We want to make software that is more useful, usable, and wildly accepted. Development teams have worked toward this ideal for decades. Noteworthy digital products are rare because they are so…
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The Modern Digital Tragedy / Part 2 of 6 ‹ Part 1: The Eternal Quest for Exceptional Digital Products Development teams, unsure how to make their digital products more user-friendly and competitive (beyond adding or refining functionality), shake up their…
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Developers often fail to make first rate user interfaces. Creating exceptional digital products is not easy. Most development-centered firms focus on technical concerns to the exclusion of usability. As a result, their sites, apps, and software are confusing and difficult…
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The Modern Digital Tragedy / Part 5 of 6 ‹ Part 4: Teaching Correct Behavior Sometimes organizations think their interface flaws are visual. The problem is the product is ugly, and someone just needs to make it pretty. Development teams…
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The Modern Digital Tragedy / Part 4 of 6 ‹ Part 3: Outsourcing the User Interface When users complain that digital products are confusing, development organizations often bolster training programs and help systems. In doing so, they mistakenly seek to…
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