Let’s say you’re responsible for creating or redesigning a digital product from the ground up. You understand the value of solid user experience (UX) so you involve UX professionals early. They work with developers, designers, content strategists, and stakeholders to…

If I had a dollar for every client that has asked to expressly copy or at least imitate the digital products made by Amazon, Apple, Google, and other online giants, I’d have a lot of dollars. That life-size, fully functional…

User experience talk has surged recently, even in development circles. Yet despite this trend, most apps, websites, and software remain monstrously annoying, frustrating, and hard to use. I just returned from a swank development conference, chock-full of people who’ve forgotten…

When software, apps, or sites confuse or frustrate us, fight or flight responses kick in. That’s bad news for the makers of digital products and services, most of which are downright infuriating. There is hope. Understanding human behavior is a…

If you are like most CEOs or leaders responsible for web apps, mobile apps, or software, you probably sense your digital products are not as good as they should be. Customers likely find your apps confusing, cluttered, and difficult to…