The world is full of infuriating, difficult-to-use apps and sites that ignore the needs of real people. We exist to change this.

Author: Dean

User experience strategist, founder and partner at truematter.

@ExperienceDean

User experience talk has surged recently, even in development circles. Yet despite this trend, most apps, websites, and software remain monstrously annoying, frustrating, and hard to use. I just returned from a swank development conference, chock-full of people whoโ€™ve forgotten…

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When software, apps, or sites confuse or frustrate us, fight or flight responses kick in. Thatโ€™s bad news for the makers of digital products and services, most of which are downright infuriating. There is hope. Understanding human behavior is a…

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Most websites, apps, and software are hard to use. They’re totally maddening. Why is that? A Valentine’s Day lesson I once learned sheds remarkable light on this. Really. When I was a young man, intensely focused on courting the beautiful…

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When you set out to make something, you donโ€™t just throw a bunch of pieces together and hope for the best โ€” you plan, choose parts carefully, and assemble based on your vision. If you do all of this right,…

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