Be honest. How often have you planned and built a digital product without once talking to the people who will actually need to interact with it? If you’re like most interactive teams out there, you probably do this all the…
Read Full PostThe world is full of infuriating, difficult-to-use apps and sites that ignore the needs of real people. We exist to change this.
Author: Isabelle
You probably have a business process that desperately needs to be improved. You know the one. It has lingered for years, hanging out at the bottom of your priority list, waiting for that mythical time when you can turn your…
Read Full PostRemember the show “So, You Think You Can Dance?” We are now in the era of “So, you think your site is accessible?” Except most organizations’ accessibility game is not nearly as strong as those contestants’ dance skills. That’s a…
Read Full PostThis week, I sat down with truematter’s director of content strategy Bailey Lewis and senior interactive designer Daniel Machado to talk about, well, talking. More specifically, the need for designers and content specialists to communicate and work alongside each other…
Read Full PostUX practitioners and SEO managers aren’t always on the same page. In fact, they often don’t even have the same idea of what the page should look like. Most UX experts think the SEO pros are ruining usability and many…
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