The world is full of infuriating, difficult-to-use apps and sites that ignore the needs of real people. We exist to change this.

Author: Jessica

Content Strategist, digital accessibility specialist, and usability expert at truematter.


Convincing the right people to let go of their most-loved content and features can clear the deadweight that prevents user success. The Chopping Block Most digital projects involve evaluating content, functionality, and tools that are (or have slowly become) a…

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Even though most teams understand they need to prove the value of their work, they miss the window of opportunity to define and gather the right success metrics from the start. Strategy vs. Scrambling Your project team wants—and even needs—to…

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Hint: it’s all about listening. Users Are Humans With Human Limitations Like it or not, we humans simply can’t make accurate predictions about how we will react in a situation until we’re in it. The people that use your site,…

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