Poor decisions about user experience don’t just affect tiny, individual parts of your digital product. They aren’t just an annoyance on launch day. Oh no, like that old warning about swallowing gum, bad UX decisions stick around FOREVER. (Stickiness pun…

If you are like most CEOs or leaders responsible for web apps, mobile apps, or software, you probably sense your digital products are not as good as they should be. Customers likely find your apps confusing, cluttered, and difficult to…

How does the busy executive begin learning about user experience and how to practice it? How does anyone do it? Most UX reading lists are ridiculously long and esoteric. Trying to use them is like diving into the deep end…

I’m an interactive designer. I work with a team of user experience (UX) professionals to define, design, and build digital products. Every design choice I make affects the way people interact with a website, app, or software suite. I may…

When used correctly, user personas, which visually communicate data about a group of users through single representative person, can be a powerful tool in the creation of digital products. They can light the correct path forward for your website, application,…