The world is full of infuriating, difficult-to-use apps and sites that ignore the needs of real people. We exist to change this.

Most websites, apps, and software are hard to use. They’re totally maddening. Why is that? A Valentine’s Day lesson I once learned sheds remarkable light on this. Really. When I was a young man, intensely focused on courting the beautiful…

Read Full Post

Most user research guides will tell you to create user personas, brief descriptions of user groups personified by one representing person. Great idea! Personas can be a strong piece of foundational user research. But we’ve read the advice readily and…

Read Full Post

Done correctly, FAQs can help your users wade through important but varied or somewhat secondary content. Done incorrectly, however, they can frustrate users and start to look and function like your kitchen junk drawer. Unless you’re an extreme organizer or…

Read Full Post