The world is full of infuriating, difficult-to-use apps and sites that ignore the needs of real people. We exist to change this.
When used correctly, user personas, which visually communicate data about a group of users through single representative person, can be a powerful tool in the creation of digital products. They can light the correct path forward for your website, application,…
Read Full Post
Most websites, apps, and software are hard to use. They’re totally maddening. Why is that? A Valentine’s Day lesson I once learned sheds remarkable light on this. Really. When I was a young man, intensely focused on courting the beautiful…
Read Full Post
If you create digital products, you know this: Getting your organization to put the focus on users is hard work. It often requires a complete attitude shift toward how websites, applications, and software get made. Lucky for us, three regional…
Read Full Post
Most user research guides will tell you to create user personas, brief descriptions of user groups personified by one representing person. Great idea! Personas can be a strong piece of foundational user research. But we’ve read the advice readily and…
Read Full Post
You’ve decided to create a digital product. You have a great idea and business case for your new site, app, or software suite. It’s tempting to dive right in – you’re ready to get started! You look over your marketing…
Read Full Post