By the time you reach the final stages of creating a digital product, your hours are usually tight and your deadline is looming. You’re doing everything you can to come in on time and within budget. And still one large…

People don’t read online. You’ve probably heard it before and here I am, saying it again. And you’ve probably have difficulty applying that wisdom to your site or app because what are you supposed to do about it? Your organization…

The other day, I was listening to NPR’s How I Built This podcast episode on the creation and success of Airbnb. It’s an outstanding podcast and if you’ve never listened, you should. But that particular episode struck a chord with…

If I had a dollar for every client that has asked to expressly copy or at least imitate the digital products made by Amazon, Apple, Google, and other online giants, I’d have a lot of dollars. That life-size, fully functional…

Creating or redesigning digital products can be dangerous, especially if you’re the one leading the effort. All the peril falls on you. Project moving too slowly? It’s your fault. Running out of budget? Your butt is on the line. Scope…