When you’re getting ready to build a new website, app, or software suite, there is no substitute for observing the real people who will use it. These people already do the things your digital product will help them with –…
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The world is full of infuriating, difficult-to-use apps and sites that ignore the needs of real people. We exist to change this.
When we talk about creating better online experiences for real people, we usually focus on public-facing sites, apps, or software. But all too often, user experience thinking stops right there. And that’s a big problem. Many, many companies – maybe…
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Poor decisions about user experience don’t just affect tiny, individual parts of your digital product. They aren’t just an annoyance on launch day. Oh no, like that old warning about swallowing gum, bad UX decisions stick around FOREVER. (Stickiness pun…
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If you are like most CEOs or leaders responsible for web apps, mobile apps, or software, you probably sense your digital products are not as good as they should be. Customers likely find your apps confusing, cluttered, and difficult to…
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How does the busy executive begin learning about user experience and how to practice it? How does anyone do it? Most UX reading lists are ridiculously long and esoteric. Trying to use them is like diving into the deep end…
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