When software, apps, or sites confuse or frustrate us, fight or flight responses kick in. That’s bad news for the makers of digital products and services, most of which are downright infuriating. There is hope. Understanding human behavior is a…

When you’re getting ready to build a new website, app, or software suite, there is no substitute for observing the real people who will use it. These people already do the things your digital product will help them with –…

When we talk about creating better online experiences for real people, we usually focus on public-facing sites, apps, or software. But all too often, user experience thinking stops right there. And that’s a big problem. Many, many companies – maybe…

Poor decisions about user experience don’t just affect tiny, individual parts of your digital product. They aren’t just an annoyance on launch day. Oh no, like that old warning about swallowing gum, bad UX decisions stick around FOREVER. (Stickiness pun…

If you are like most CEOs or leaders responsible for web apps, mobile apps, or software, you probably sense your digital products are not as good as they should be. Customers likely find your apps confusing, cluttered, and difficult to…