The world is full of infuriating, difficult-to-use apps and sites that ignore the needs of real people. We exist to change this.
Most websites, apps, and software are hard to use. They’re totally maddening. Why is that? A Valentine’s Day lesson I once learned sheds remarkable light on this. Really. When I was a young man, intensely focused on courting the beautiful…
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If you create digital products, you know this: Getting your organization to put the focus on users is hard work. It often requires a complete attitude shift toward how websites, applications, and software get made. Lucky for us, three regional…
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Most user research guides will tell you to create user personas, brief descriptions of user groups personified by one representing person. Great idea! Personas can be a strong piece of foundational user research. But we’ve read the advice readily and…
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You’ve decided to create a digital product. You have a great idea and business case for your new site, app, or software suite. It’s tempting to dive right in – you’re ready to get started! You look over your marketing…
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Done correctly, FAQs can help your users wade through important but varied or somewhat secondary content. Done incorrectly, however, they can frustrate users and start to look and function like your kitchen junk drawer. Unless you’re an extreme organizer or…
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