The world is full of infuriating, difficult-to-use apps and sites that ignore the needs of real people. We exist to change this.

I’m an interactive designer. I work with a team of user experience (UX) professionals to define, design, and build digital products. Every design choice I make affects the way people interact with a website, app, or software suite. I may…

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Most websites, apps, and software are hard to use. They’re totally maddening. Why is that? A Valentine’s Day lesson I once learned sheds remarkable light on this. Really. When I was a young man, intensely focused on courting the beautiful…

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