The world is full of infuriating, difficult-to-use apps and sites that ignore the needs of real people. We exist to change this.

Sometimes, it’s easiest to understand something by knowing what it is not. You know you need help with UX. Maybe your digital product is failing and you know it’s an experience problem. Maybe you’ve heard of the wondrous things better…

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When people get frustrated by digital products, they become angry which impedes task completion. Understanding this common exasperation will help you make better sites, apps, and software. Poorly designed, frustrating digital experiences make otherwise harmoniously calm people angry—really, really angry….

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