Digital products run on information. Sites, applications, and software products constantly communicate to the people using them: how to complete tasks, what to know about a process or topic, what to do next, what’s gone wrong, how to get help,…
Read Full PostThe world is full of infuriating, difficult-to-use apps and sites that ignore the needs of real people. We exist to change this.
Only recently have companies started regularly paying attention to user experience (UX), which studies the way real people interact with websites, applications, and software products. Because the practice of UX is still so new, most UX professionals started their careers…
Read Full PostThis year the United States celebrated the 50th anniversary of the Apollo 11 moon landing, an achievement of Herculean proportions. The US won the space race by reaching the lunar surface before the Soviet Union. But this victory was not…
Read Full PostIf your software products are like most others, they are complex, data intensive, and functionality dense. At the same time, real people use those software products for critical day-to-day work. Creating complex software is difficult. Balancing that kind of complexity…
Read Full PostMany organizations still use desktop applications, largely because they are deeply important for day-to-day operations. While they are mission critical, they are also complex, often horribly outdated, and even more often extremely difficult to use. Modernity calls, change is necessary,…
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