The world is full of infuriating, difficult-to-use apps and sites that ignore the needs of real people. We exist to change this.

These days, just about everyone says they do user experience (UX). Of course, there’s a problem with these abundant claims of UX expertise: Very few firms actually practice what they preach.

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Site owners want their site to be at the top of search engine results for all queries applicable to their business. Google (as well as Bing, Yahoo, etc.) wants to provide the best results possible to user queries, so users…

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