The world is full of infuriating, difficult-to-use apps and sites that ignore the needs of real people. We exist to change this.

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Developers often fail to make first rate user interfaces. Creating exceptional digital products is not easy. Most development-centered firms focus on technical concerns to the exclusion of usability. As a result, their sites, apps, and software are confusing and difficult…

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User experience talk has surged recently, even in development circles. Yet despite this trend, most apps, websites, and software remain monstrously annoying, frustrating, and hard to use. I just returned from a swank development conference, chock-full of people who’ve forgotten…

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Let’s face it: We don’t work out at the gym just because we like doing it. We work out, in large part, because we want to see results. Most people feel much the same way about using digital products. We…

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Hello and welcome to our replay of the greatest web match-up of all time, business analysts vs. UX professionals. In the left corner we have our BA, focused on the bottom line, keeper of business requirements, and ally of stakeholders….

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