The world is full of infuriating, difficult-to-use apps and sites that ignore the needs of real people. We exist to change this.

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Developers often fail to make first rate user interfaces. Creating exceptional digital products is not easy. Most development-centered firms focus on technical concerns to the exclusion of usability. As a result, their sites, apps, and software are confusing and difficult…

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Thank you for sending us your RFP. We received it with the same delight as when we receive limited-time offers for new credit cards. While it’s always nice to be wanted, wisdom compels us to pass. It’s not that we…

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If you don’t give time and attention to thorough digital product testing, unresolved development problems (bugs) can soon become enormous business problems. Lingering problems with your new site, app, or software can lead to a horribly unsuccessful launch. But how…

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My unlikely involvement in a fantasy football league reveals more about UX failure than actual football. It’s a vital lesson real-world businesses must take to heart. I don’t know anything about football. And, even though I’ve been in a fantasy…

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