The world is full of infuriating, difficult-to-use apps and sites that ignore the needs of real people. We exist to change this.

Why Development Teams Fail to Make First Rate User Interfaces Creating exceptional digital products is not easy. Most development-centered firms focus on technical concerns to the exclusion of usability. As a result, their sites, apps, and software are confusing and…

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It’s hard being a superhero. Take The Hulk. The Hulk can lift 150 billion tons.* The Hulk can use his thunderclap to blast away enemies. The Hulk can heal himself in seconds. But! There are things the Hulk can’t do….

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