An interactive usability consultancy, we plan and create projects that real people find useful and easy to understand.

Jul

14

Create Content for People, Not Search Engines

Site owners want their site to be at the top of search engine results for all queries applicable to their business. Google (as well as Bing, Yahoo, etc.) wants to provide the best results possible to user queries, so users continue to use their search engine over the competition. Users simply want the best answers to their questions they can find without having to scour the entire Internet.

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May

15

Japan and the Jazz age Exhibition at Columbia Museum of Art

JapanJazzAge

This was to be my first visit to Columbia Museum of Art and I was not disappointed. As a relatively new resident to Columbia and the USA I love to explore, it’s in my nature and I’m always seeking out new sights – it’s a habit I can’t shake after years of living in London. I started off my career as a print and graphic designer, after enjoying screen printing at university I always admired the work that goes into printmaking. So I have to say I geeked out over all the prints at the show.

I had no idea that Art Deco made its way over to Japan, I thought it was purely a western movement. I know the movement started in Europe and I am a big fan of Le Corbusier and Bauhaus. Modernism certainly made a big impact on my design thinking. I always like to ask myself as a designer, what can I take out? Is this needed? How much reduction of a design can I get away with? Now as an interactive designer this is even more important.

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Jul

11

A Few of our Favorite Things

User Interface Inspiration

Maybe you’re in a rut, maybe you’re not. Doesn’t really matter. Ultimately we all need to be inspired by something that influences our work, our strategy and our current projects. We wrote a little while back about the design inspiration that can come from “Art”. Though inspiration can come from anywhere, there are times where you need a creative spark that directly correlates to the task at hand. When those times come, we turn to the following sites. They never disappoint. 

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