Issue 6 of 10
10 Big Issues Banks Face Online and How to Deal With Them

 

Are you using third-party tools out of the box? Is it affecting how your site looks and functions? There’s a better way.

Third-party tools can be hard to work with, but try having a modern, functional bank site without them, especially if your institution is small or regional. Online banking, account management, account sign-up, calculators, investor portals – how do you keep these external tools from ruining your site’s user experience, not to mention its design and functionality?

Push Your Vendors

You’re likely using third-party tools right out of the box. Don’t settle for that. Talk to your vendors about changing layout, color scheme, and even interface interactions. You might be surprised at what’s possible.

Your vendors probably won’t like this very much. Don’t let up. Tell them what you need from their product. See how far you can get them to push it. It will take nagging. It will take multiple phone calls and emails. It might take calls to managers and managers of managers. Do it anyway. Your site will offer a more consistent experience for it. Your users will be happier for it. Your business will be better for it.

Speak With a Technical Person

Account representatives and sales people are motivated to say yes to everything. They rarely have a mastery of the implications of product features, functions, or capabilities. Technical resources are far more likely to be open about the good and bad of a product. Make sure you have your own technical person or IT representative on hand for this conversation. Record it for reference.

Ask a Zillion Questions

If you’re unsure what to say, ask a developer. They will identify incisive questions quickly. Here are a few questions to try:

  • Mobile  – Is the product mobile friendly? In what ways?Alteration – What options do we have for UI skinning? How we accomplish that? What extra costs are involved?
  • Browser Compatibility – What browsers are supported?
  • Hosting/Servers – Where is this tool/data hosted? What will the URL look like?
  • Integration – What are our options for integrating the tool with our website?
  • Flexibility – What flexibility do we have with layout and presentation?
  • Data Access – Can we directly access data via an API?
  • Maintenance – How do we manage content?
  • Documentation – Where is your documentation for users? Where is your documentation for developers?
  • Support – What happens when there is a problem?

Do Your Homework

Don’t simply accept a third-party tool brought to you by the analysts, IT team, or leaders. Get product demos and do competitive research. You may discover a better way.

Third-Party Tools Should Work For Your Business

Third-party functionality is usually developed to answer a need or problem for the largest number of customers possible. This often results in tools that appeal to the lowest common denominator in terms of design, interactions, and user experience. Do whatever you can to make these tools work for your site, rather than against it.

 

Continue to Part 7 ›

Managing Co-Ownership Between IT and Marketing

10 Big Issues Banks Face Online and How to Deal With Them

Issue 1: Handling Compliance and Regulations
Issue 2: Solving the Accessibility Puzzle
Issue 3: Keeping Up With Competitors
Issue 4: Winning the SEO Battle
Issue 5: Processing Crazy Maintenance Demands
Issue 6: Wrangling Third-Party Functionality
Issue 7: Managing Co-Ownership Between IT and Marketing
Issue 8: Facing Internal Pressure
Issue 9: Choosing a Content Management System
Issue 10: Acquiring New Customers and Retaining Old Ones


About truematter

Our team has been doing the real work of user experience since the earliest days of the commercial web. We’re out to make your digital products a whole lot better.

We help our financial services clients through digital challenges on a regular basis. Although the specifics change, the first question we always ask is: How will it affect your users?

Credits

Author: @baileysendsword
Graphic: @djosephmachado
Editor: @ExperienceDean