The world is full of infuriating, difficult-to-use apps and sites that ignore the needs of real people. We exist to change this.

Author: Dean

User experience strategist, founder and partner at truematter.

@ExperienceDean

Most websites, apps, and software are hard to use. They’re totally maddening. Why is that? A Valentine’s Day lesson I once learned sheds remarkable light on this. Really. When I was a young man, intensely focused on courting the beautiful…

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When you set out to make something, you don’t just throw a bunch of pieces together and hope for the best — you plan, choose parts carefully, and assemble based on your vision. If you do all of this right,…

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The Modern Digital Tragedy / Part 6 of 6 ‹ Part 5: Upgrading Visuals in a Vacuum As development-centered firms pour their energy into functionality at the expense of usability, their digital products grow more complicated and confusing. Their efforts…

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The Modern Digital Tragedy / Part 3 of 6 ‹ Part 2: Relying on Process Change In an effort to improve adoption and usability of digital products, development organizations engage customers or users for guidance. They rely on this feedback…

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