The world is full of infuriating, difficult-to-use apps and sites that ignore the needs of real people. We exist to change this.

Author: Dean

User experience strategist, founder and partner at truematter.


The Modern Digital Tragedy / Part 2 of 6 ‹ Part 1: The Eternal Quest for Exceptional Digital Products Development teams, unsure how to make their digital products more user-friendly and competitive (beyond adding or refining functionality), shake up their…

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Why Development Teams Fail to Make First Rate User Interfaces Creating exceptional digital products is not easy. Most development-centered firms focus on technical concerns to the exclusion of usability. As a result, their sites, apps, and software are confusing and…

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The Modern Digital Tragedy / Part 5 of 6 ‹ Part 4: Teaching Correct Behavior Sometimes organizations think their interface flaws are visual. The problem is the product is ugly, and someone just needs to make it pretty. Development teams…

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