The world is full of infuriating, difficult-to-use apps and sites that ignore the needs of real people. We exist to change this.

Most user research guides will tell you to create user personas, brief descriptions of user groups personified by one representing person. Great idea! Personas can be a strong piece of foundational user research. But we’ve read the advice readily and…

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Done correctly, FAQs can help your users wade through important but varied or somewhat secondary content. Done incorrectly, however, they can frustrate users and start to look and function like your kitchen junk drawer. Unless you’re an extreme organizer or…

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When you set out to make something, you don’t just throw a bunch of pieces together and hope for the best — you plan, choose parts carefully, and assemble based on your vision. If you do all of this right,…

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It may seem counterintuitive but, at its core, your website or app should have very little to do with your company. At least as far as your mission, values, culture, and other internal concerns go. And there’s one very simple…

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