The world is full of infuriating, difficult-to-use apps and sites that ignore the needs of real people. We exist to change this.

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Developers often fail to make first rate user interfaces. Creating exceptional digital products is not easy. Most development-centered firms focus on technical concerns to the exclusion of usability. As a result, their sites, apps, and software are confusing and difficult…

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Encourage everyone in your organization to practice UX. Everyone can—and should—understand your users and advocate for their needs. User Experience principles are simple to grasp but hard to execute consistently. This is especially true when you’re being buffeted by the…

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Even though most teams understand they need to prove the value of their work, they miss the window of opportunity to define and gather the right success metrics from the start. Strategy vs. Scrambling Your project team wants—and even needs—to…

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