The world is full of infuriating, difficult-to-use apps and sites that ignore the needs of real people. We exist to change this.

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Developers often fail to make first rate user interfaces. Creating exceptional digital products is not easy. Most development-centered firms focus on technical concerns to the exclusion of usability. As a result, their sites, apps, and software are confusing and difficult…

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Hint: it’s all about listening. Users Are Humans With Human Limitations Like it or not, we humans simply can’t make accurate predictions about how we will react in a situation until we’re in it. The people that use your site,…

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