The world is full of infuriating, difficult-to-use apps and sites that ignore the needs of real people. We exist to change this.

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Developers often fail to make first rate user interfaces. Creating exceptional digital products is not easy. Most development-centered firms focus on technical concerns to the exclusion of usability. As a result, their sites, apps, and software are confusing and difficult…

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When I talk with development organizations about user experience, we usually talk about fitting user experience into the dev process or integrating UX professionals onto dev teams. Because this is a common theme, it deserves careful unpacking. We’ll begin with…

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