The world is full of infuriating, difficult-to-use apps and sites that ignore the needs of real people. We exist to change this.

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Developers often fail to make first rate user interfaces. Creating exceptional digital products is not easy. Most development-centered firms focus on technical concerns to the exclusion of usability. As a result, their sites, apps, and software are confusing and difficult…

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Convincing the right people to let go of their most-loved content and features can clear the deadweight that prevents user success. The Chopping Block Most digital projects involve evaluating content, functionality, and tools that are (or have slowly become) a…

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Encourage everyone in your organization to practice UX. Everyone can—and should—understand your users and advocate for their needs. User Experience principles are simple to grasp but hard to execute consistently. This is especially true when you’re being buffeted by the…

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