Issue 4 of 10
10 Big Issues Banks Face Online and How to Deal With Them


Is there a way to have great SEO and great user experience?

What use is a great site if no one can find it? You need a solid SEO strategy to appear high in relevant Google searches. On the other hand, SEO experts may tell you all sorts of things you need to do to land on the first page of Google results. Some of those things may clutter your design or otherwise negatively impact site visitors. How do you make sure your site is performing on all SEO and user experience cylinders?

Your Users Are Not Online Robots

Be wary of copy written for SEO that you yourself would never want to actually read. Anything that sounds like it was written for a search engine algorithm will, at best, be ignored by users and, at worst, get in their way of doing business with you. Content must be relevant, concise, descriptive, and also search engine friendly. In THAT order.

Listen to SEO Experts, But Not Overly So

You need SEO expertise, whether from an external firm or cultivated in-house. Things change too often and there are too many tricks of the trade to ignore SEO. However, if SEO recommendations start to erode the visual, interactive, and content experience of your website, it’s time to push back. You’ll need to find alternative solutions that both bolster search results and foster solid user experience. If you author content primarily to satisfy SEO trends, you are likely working at cross purposes with your users.

Get a UX Consult

Before you implement any significant SEO strategy, get with your UX people to make sure you understand how it will impact user experience. Talk about what you can do to minimize negative effects from adding new content or changing layout. Make sure any SEO experts are talking with your web team, especially with UX professionals. This is essential.

Put Your Users First. Always.

Your users and their needs must come before the search engine robots. It’s true that a great site is of little use if people can find it. But what does it matter if people can find your website if the experience is a disaster when they get there?



Continue to Part 5 ›

Processing Crazy Maintenance Demands

10 Big Issues Banks Face Online and How to Deal With Them

Issue 1: Handling Compliance and Regulations
Issue 2: Solving the Accessibility Puzzle
Issue 3: Keeping Up With Competitors
Issue 4: Winning the SEO Battle
Issue 5: Processing Crazy Maintenance Demands
Issue 6: Wrangling Third-Party Functionality
Issue 7: Managing Co-Ownership Between IT and Marketing
Issue 8: Facing Internal Pressure
Issue 9: Choosing a Content Management System
Issue 10: Acquiring New Customers and Retaining Old Ones

About truematter

Our team has been doing the real work of user experience since the earliest days of the commercial web. We’re out to make your digital products a whole lot better.

We help our financial services clients through digital challenges on a regular basis. Although the specifics change, the first question we always ask is: How will it affect your users?


Author: @baileysendsword
Graphic: @djosephmachado
Editor: @ExperienceDean