The world is full of infuriating, difficult-to-use apps and sites that ignore the needs of real people. We exist to change this.

Author: Dean

User experience strategist, founder and partner at truematter.


Most websites, apps, and software are hard to use. They’re totally maddening. Why is that? A Valentine’s Day lesson I once learned sheds remarkable light on this. Really. When I was a young man, intensely focused on courting the beautiful…

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