It’s hard being a superhero. Take The Hulk. The Hulk can lift 150 billion tons.* The Hulk can use his thunderclap to blast away enemies. The Hulk can heal himself in seconds. But! There are things the Hulk can’t do….
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The world is full of infuriating, difficult-to-use apps and sites that ignore the needs of real people. We exist to change this.
The screwdriver is a really great tool. Sure, it works for the thing it needs to do (drive screws), but more to the point, the UX design thinking behind this thing is fantastic.
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These days, just about everyone says they do user experience (UX). Of course, there’s a problem with these abundant claims of UX expertise: Very few firms actually practice what they preach.
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Geography has never been less relevant. Companies and individuals are now free to connect, grow, and advance in ways that weren’t possible before. Innovation can thrive anywhere. A company’s only limitation is simply finding the right talent for the right…
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Let us preface our story with this: As advocates of everything and anything relating to good solid UX, we’re both blessed and cursed. When we see good UX we applaud those involved. But when we see bad, well, things get…
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