Let’s face it: We don’t work out at the gym just because we like doing it. We work out, in large part, because we want to see results. Most people feel much the same way about using digital products. We…
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The world is full of infuriating, difficult-to-use apps and sites that ignore the needs of real people. We exist to change this.
Hello and welcome to our replay of the greatest web match-up of all time, business analysts vs. UX professionals. In the left corner we have our BA, focused on the bottom line, keeper of business requirements, and ally of stakeholders….
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Great search engine robot overlords, we creators of easy-to-use user experience for users of usable digital products (websites, applications, or software) in South Carolina have heard your decree and submit fully to your will. We shall do as your minions,…
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You’re all set to make a slam-bang digital product. You want it to be your organization’s next big hit. It better be, because users aren’t exactly raving about your current offerings. You must deliver in a tight budget. Naturally, an…
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If you’re a natural sciences lover like most of us at truematter, you probably already know that only about 10 percent of an iceberg is visible above water. The other 90 percent is below the surface and out of our…
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